Most Popular Social Media Platforms & How to Grow on Them: 2023 Edition!

by Really Social Inc.

Social media helps people to connect and communicate with friends, family, and communities. But it also serves as a source of news and information and can impact public opinion and discourse. That is why every brand/business looking for growth needs to establish a social media presence in the modern world. Social media helps businesses reach a large and targeted audience, promote their products and services, and find influencers and creators who can help their brand impact consumer behaviour. No matter why every brand has a goal of growing socials in 2023! 

To help you come up with a strategy and grow effectively, Really Social has come up with the most popular social media platforms and tips on how to grow on them! 

According to our research, the top 3 Most Popular Social Media Platforms in 2023 are:

1. TikTok

   TikTok is one of the most popular social media platforms in the world, with a massive and growing user base. As of 2023, TikTok has over 1 billion active monthly users globally! The platform's popularity is driven by its short-form video format, and it has quickly become a cultural phenomenon and has had a significant impact on popular culture, fashion, music, and dance. TikTok continues to see tremendous growth and is expected to remain one of the most popular social media platforms in the years to come!

How to grow on TikTok:

• Define your niche and stick to it.

• Use hashtags and trends to increase your visibility.

• Collaborate with other popular TikTok users to reach new audiences.

• Use relevant and creative captions to describe your videos and attract new followers.

• Create catchy and engaging videos that align with the current trends and challenges.

• Consistently post high-quality content at optimal times to maximize engagement and reach.

• Utilize TikTok's editing tools and special effects to enhance your videos and make them stand out.

• Engage with your audience by responding to comments, creating relatable content, and participating in challenges.

2. Instagram

Instagram is a very popular social media platform, with a large and growing user base. As of 2023, Instagram has over 1 billion monthly active users globally. The platform is especially popular among younger users and is known for its visually-focused content and a strong emphasis on creativity and self-expression. Instagram has also become an important tool for businesses and brands, with many companies using the platform to reach and engage with customers and followers. Instagram continues to evolve and is expected to remain a popular platform for both personal and professional use in the years to come!

How to grow on Instagram:

• Post high-quality and visually appealing content (and be consistent!)

• Collaborate with other users, brands, and influencers to expand your reach.

• Use relevant hashtags and geotags to increase your visibility and reach new users.

• Post at optimal times when your audience is most active to maximize engagement and reach.

• Engage with your followers by responding to comments, using Instagram stories, and hosting Instagram live sessions.

• Offer exclusive content, promotions, and giveaways to your followers to increase engagement and attract new followers.

• Utilize Instagram's features, such as IGTV and Reels, to showcase different types of content and keep your followers engaged.

3. FACEBOOK

Facebook is one of the largest and most popular social media platforms in the world, with a massive user base. The platform is widely used for personal and professional communication and is a source of news and information for many people. Facebook is also a popular platform for businesses and brands, with many companies using the platform to reach and engage with customers and followers!

How to grow on Facebook:

• Use Facebook's advertising platform to reach new users and increase your visibility.

• Consistently post high-quality content that is relevant and engaging to your audience.

• Define your target audience and create content that appeals to their interests and needs.

• Utilize Facebook groups to connect with like-minded individuals and grow your network.

• Collaborate with other pages, brands, and influencers to expand your reach and network.

• Engage with your followers by responding to comments, posting regularly, and asking for feedback.

• Utilize video content, such as Facebook Live, to connect with your audience and increase engagement.

• Utilize Facebook Insights to understand your audience demographics and optimize your content strategy accordingly.

Summary of Tips to Grow on Social Media:

As you can see, to grow on social media (no matter what platform) you need to stay consistent and produce high-quality content that aligns with your target audience's interests and preferences. You also need to show your audience that you’re there for them by engaging with your followers, responding to comments and messages, and asking them for feedback. You can also reach more people on socials by using hashtags (that are trending and relevant to your content), geotags, and keywords to reach new users and increase your visibility on the platform!

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