Instagram vs. Facebook: Which is Best for Your Brand's Strategy?

by The Creative Co.

It is the question that most business owners ask. It’s clear that social media is full of opportunities, but which methods and platforms to choose? Read the blog post to learn more.

Facebook statistics

• 2.38 billion monthly active users

• 83% of marketers say they use Facebook as part of their brand’s social strategy

Instagram statistics

• 1 billion monthly active users

• 77% of marketers say they use Instagram as part of their brand’s social strategy

Which network is best for your brand?

The biggest mistake one can make is treating Facebook like Instagram. These platforms differ and while Instagram focuses on visuals, Facebook is great for blog posts and news. For example, since Facebook is text-based, company news/release updates on average perform better there. If you plan on doing a redesign in your studio, you might announce this on Facebook by writing a post. Instagram is where you can post photos of your studio. Thus, you should keep this in mind when posting content, and choosing the platforms accordingly.

How to grow on social media?

The best idea would be creating giveaways and contests on Instagram. These are very popular and can help boost engagement, bringing new followers to your account. Facebook is a great choice for sharing the giveaway/contest and giving more details.