Color Psychology and Social Media Marketing

by the Creative Co.

DID YOU KNOW?

- Almost 93% of people believe that color is the most important factor in their purchase decision.

- We make a judgement about a product/brand during the first 90 seconds. If you like the product/brand, that means your opinion is based on color alone!

- Colors equate for 80% of brand recognition.

Here are some of the most popular colors:

Red

Energy, excitement, bold. It helps draw attention and is often associated with a call-to-action!

Famous Red Brands: Target, Dairy Queen, Coca-Cola, YouTube, Nintendo

Orange

Friendly, enthusiastic, optimistic. Orange is not as aggressive as red, but is a great way to draw attention to the brand!

Famous Orange Brands: Amazon, Harley Davidson, Payless, Nickelodeon, FireFox

Yellow

Positivity, happiness, sunshine. Yellow emphasizes summer season and adds positivity to your content.

Famous Yellow Brands: McDonald's, Denny's, Best Buy, Nikon, Ferrari

Green

Peace, growth, health, eco-friendly. Green color can be used to install generosity and fertility, and also help your customers relax!

Famous Green Brands: Starbucks, Whole Foods, Publix, Animal Planet

Blue

Trust, dependability, strength. Have you noticed blue is a beloved color of banks and such social media platforms as Facebook, LinkedIn, and Twitter? The reason is that it helps businesses gain a customer’s trust and create the sense of security!

Famous Blue Brands: IBM, Oreo, AT&T, Lowe's, Ford

Purple

Power, Wisdom, Spirituality. It is viewed as a royal color and aims for a sense of luxury!

Famous Purple Brands: Taco Bell, Welch's, Hallmark, Cadbury, Yahoo

White

One the of most-used colors on websites! Clean, innocent, elegant, cool.

Famous White Brands: Apple, Wikipedia, Mercedes-Benz

Black

Mysterious and sophisticated at the same time. Aesthetic and elegant. Black is a great choice for marketing luxury products.

Popular Black Brands: Nike, Adidas, New York Times